ACCOUNTABILITY LAUNCHPAD

£95.00 inc. VAT

Turn the idea in your head into an offer you can actually sell.

A six-week accountability programme for nannies and childcare professionals who want to turn an idea, skill or area of expertise into a real service, offer or business.

Starts 24 September 2026
6 weeks | £95

You already know you could be doing more with your experience.

Maybe you’ve been thinking about creating your own service.

Going freelance properly.

Launching a business.

Packaging your expertise into something people will pay for.

Or simply creating another income stream beyond taking your next nanny role.

The problem usually isn’t a lack of ideas.

It’s turning the idea into something clear, commercially viable and actually getting it out into the world.

That’s what Launchpad is for.

What could you have six weeks from now?

The goal of Launchpad is simple:

to move you from “I’ve been thinking about this…” to having something real that you can start selling.

By the end of the six weeks, you should have:

  • A much clearer business or service idea
  • A defined audience for what you’re offering
  • Stronger positioning around why someone should choose you
  • A clear offer people can actually buy
  • Greater confidence around pricing and selling your expertise
  • A simple plan for getting your offer in front of potential clients
  • Concrete actions already taken towards launching

This isn’t about spending six weeks creating the perfect business plan.

It’s about creating momentum.

The part that matters most: access.

For six weeks, you have direct access to me. This support is tailored totally to our industry!

You’ll have:

Two private 1:1 sessions with me
We’ll work directly on your idea, positioning, offer and next steps.

Six weeks of direct accountability and support
A space to ask questions, talk through decisions, share what you’re working on and get my input as you build. Each week will have a theme and we move at your pace.  Your commitment = your results!

Practical business frameworks
We’ll use established tools to help you think properly about what you are creating.

Clear actions to keep you moving
So you don’t finish the six weeks with another notebook full of ideas and nothing launched.

Who is Launchpad for?

Launchpad is for nannies and childcare professionals who know they have skills, experience or ideas they could turn into something more.

You might want to:

  • create a specialist service
  • become properly freelance
  • launch a consultancy or coaching offer
  • create workshops, training or resources
  • develop an additional income stream
  • finally launch the idea you keep talking yourself out of

You do not need to have everything figured out before you join.

That’s part of what we’ll work through together.

Why me?

I built Superyacht Nanny from an idea into a specialist business, training platform and international community of more than 13,000 people.

Along the way, I’ve created and sold services, consultancy, training, digital products, events, referrals and partnerships… and learned a huge amount about what actually turns expertise into something commercial. I’ve also worked in:

  • Developed and launched high end retail products
  • Worked in Latin America, Europe & Africa
  • UNECE consulting with the likes of McKinsey, Ikea and Microsoft
  • Spent the last 12 years within the yachting and UHNW world

More importantly, I understand this industry.

We can get straight into figuring out how to do something with it.

ACCOUNTABILITY LAUNCHPAD

Six weeks. Direct access. One clear goal: get your idea moving.

Starts 24 September 2026

£95

Includes:

✓ Two private 1:1 sessions with Ella.
✓ Six weeks of direct support and Whatsapp accountability
✓ Practical business-building frameworks
✓ Guidance on your offer, positioning and next steps
✓ A clear route towards launching and selling

Six weeks from now, you could still be thinking about it… or you could have something real!

Nanny Business Ideation: Think Beyond the Traditional Nanny Role

A live career strategy session for ambitious nannies who want to create more opportunities, increase their income and build their dreams.
22 Sept @ 7.30pm - online and open to all who want more!